REIGN Total Body Fuel New Presenting Sponsor of Arnold Sports Festival

COLUMBUS, Ohio (January 14, 2020) — REIGN Total Body Fuel, a performance beverage released in 2019 that has quickly become a consumer favorite and category innovator, is the new Above-The-Line Sponsor of the Arnold Sports Festival in 2020.

REIGN Total Body Fuel is a performance beverage designed to support fitness-focused individuals in an effort to refuel, refresh and recover. REIGN is produced by the manufacturers of Monster Energy, a long-time supporter and Gold Sponsor of the Arnold Sports Festival.

Natalie Eva Marie of WWE Divas and REIGN's leading spokeswoman, attended the Arnold Sports Festival in 2019 and will lead the company's outreach efforts at the 2020 Arnold Sports Festival, set for March 5-8, in Columbus, OH.

"Over the years, I've learned to push myself to the limit and then farther to achieve the goals I’ve set before me," said Natalie. "The key to building my body and mind is to fuel it with natural foods and ingredients, like those in REIGN Total Body Fuel, that energize, motivate, and inspire me pre and post workout."

REIGN Total Body Fuel, Monster Energy and Monster Hydro, a third company brand, will have large activations at this year's Arnold Sports Festival and inside the popular Arnold Fitness EXPO. REIGN Total Body Fuel is also a major supporter of the Arnold Pro Strongman World series and will have a major presence at the Arnold Strongman Classic contest in 2020.

"The Arnold Sports Festival is proud to partner with REIGN Total Body Fuel as the Above-The-Line Sponsor of our marquee health and fitness weekend in Columbus, Ohio," said Robert Lorimer, president of Classic Productions, Inc. "We look forward to working with REIGN to provide their brand maximum exposure before, during and after the Arnold Sports Festival as well as exploring opportunities at Arnold Classic Worldwide events as REIGN continues its globalization efforts.."

The Arnold Sports Festival is the world's largest multi-sport festival. The 32nd annual event will be held March 5-8, 2020 in Columbus, Ohio and feature more than 22,000 athletes competing in more than 85 sports and events. Featured events include the Arnold Classic and related IFBB Pro League contests; Arnold Amateur NPC Bodybuilding Championships; and the Arnold Strongman Classic and Arnold Amateur Strongman World Championships.

The Arnold Sports Festival also produces multi-sport festivals in Melbourne, Australia; São Paulo, Brasil; Johannesburg, South Africa and Seville, Spain. For more information, visit www.arnoldsportsfestival.com.

About REIGN Total Body Fuel

REIGN Total Body Fuel is a performance beverage featuring 300mg of natural caffeine with zero sugar and zero artificial flavors or colors. REIGN Total Body Fuel contains a blend of BCAA’s, CoQ10, electrolytes, and B Vitamins to support your active lifestyle, and is available in nine deliciously energizing flavors: Melon Mania, Orange Dreamsicle, Razzleberry, Lemon HDZ, Sour Apple, Mang-O-Matic, Peach Fizz, Strawberry Sublime, and Carnival Candy. For more news and information on REIGN, visit ReignBodyFuel.com and follow on Instagram, Facebook, and Twitter @REIGNbodyfuel.
 
About Monster Energy
Monster Beverage Corporation Based in Corona, California, Monster Beverage Corporation is a holding company and conducts no operating business except through its consolidated subsidiaries. The Company's subsidiaries develop and market energy drinks, including Monster Energy® energy drinks, Monster Energy Ultra® energy drinks, Monster MAXX® maximum strength energy drinks, Java Monster® non-carbonated coffee + energy drinks, Espresso Monster® non-carbonated espresso + energy drinks, Caffé Monster® non-carbonated energy coffee drinks, Monster Rehab® non-carbonated energy drinks, Muscle Monster® energy shakes, Monster Hydro® energy drinks, Reign Total Body Fuel™ performance energy drinks, NOS® energy drinks, Full Throttle® energy drinks, Burn® energy drinks, Samurai® energy drinks, Relentless® energy drinks, Mother® energy drinks, Power Play® energy drinks, BU® energy drinks, Nalu® energy drinks, BPM® energy drinks, Gladiator® energy drinks, Ultra Energy® energy drinks, Mutant® energy drinks and Predator® energy drinks. For more information, visit www.monsterbevcorp.com.

Media Contact:
Brent LaLonde
Arnold Sports Festival
brent@arnoldexpo.com